We see a grimy bathroom scene when in walks a figure we see
from behind dressed in a black hooded cloak. As wee see over this figure’s
shoulder as it walks into and through the room, we see grimy areas in the
bathroom wake up (with cartoon googly eyes) and then panic, shriveling up in
size and shivering with fear. Then the figure in black approaches the bathtub,
and a large patch of grime wakes up, shows panic and terror in its googly eyes,
and jumps up from the surface of the bathtub to escape down the drain. Then the
camera does a camera move like out of The
Matrix, as it sweeps around from behind the figure in black to the right in
a 180-degree arc to face the figure. Then, as we see the figure from the front,
the hooded cloak comes off to reveal a spray bottle of (whatever brand of
cleanser), and the slogan for the campaign appears: “(Whatever brand of cleanser): It’s the
Grime Reaper!”
