The mythical sculptor Pygmalion carves Galatea out of stone,
and his love for her brings the statue to life. But because of his erectile
dysfunction, she rejects him and runs off with another statue because it’s
hard. Then the announcer says: “Don’t let this happen to you! Get rock-hard,
with Viagra!”
This is Pygmalion and Galatea, for those who are unfamiliar
with the myth: