Monday, March 7, 2011

Bloomberg's Blizzard PR

Remember a few weeks back when New York City was inundated with so much snow that the city workers couldn't handle clearing it away, and everyone was blaming Mayor Bloomberg? I do. There were allegations about this and that, and everyone looked bad for a few days. But if His Honor had been a bit quicker on his feet, he could have just told the city workers to take a holiday. He could have left the snow all where it fell, and spent his own money (he's a billionaire) to charter a helicopter to bring in Shaun White for a ceremony granting him the key to the city. He could have said: "I am leaving the city like this in honor of Shaun White's Olympic gold medal in Snowboarding! Let the city be your half-pipe! Whoo-Hoo! Now we can all snowboard to work!" Then he could jump on a snowboard, slide down the City Hall steps and onto a waiting snowmobile, and get the hell out of Dodge. That's what I would have done.