Old Dominion has a new ad on TV where it shows the drivers of its trucks as being the people who will be the recipients of their deliveries: a bride in a bridal gown, an Air Force pilot (I think), etc. This is actually kind of a cute idea, although I’m not sure it gets the idea across as much as it makes it look like they are forcing people into driving their trucks in exchange for allowing them to receive their deliveries. But that’s not really an issue so much in comparison to something else that is a bit problematic, and that’s what they are calling themselves. They refer to the company Old Dominion as “O.D.” (They don’t say the name Old Dominion at all, but it’s painted on the side of the trucks.), and it makes them sound like a dead junkie. And all of a sudden, it seems like the bride and the pilot and the others have died of a drug overdose and are in hell being forced to drive 18-wheelers as a punishment.
