That is the headline advertised on Yahoo! News for the following news story:
This was inevitable, of course, after Pepsi allowed themselves to be made ridiculous by Negativland’s album Dispepsi. OK, so I’ll admit it wasn’t an immediate effect, and OK, so it took 14 years for that album to insidiously destroy Pepsi’s public support and brand identity. But can you prove that wasn’t what did it? I didn’t think so. Maybe they should bring back the “Pepsi Challenge”. Hey, it seemed to work well until that Negativland album. I guess it’s a good thing that they didn’t also make fun of Coke on the same album, or I guess we’d all be drinking bottled water nowadays. Actually, come to think of it… Hey! Oh, those guys! See what happens when you allow artistic freedom?
