I always wanted to create and market a liquor called Macho Peacho (like Machu Picchu): it would be a 100-proof peach schnapps that would be marketed to compete with Jägermeister for the bar and college market. The name just strikes me as really funny and also very marketable. It would be peach-flavored, but not sweet; and it would taste good, but strong. Shots of it (served freezing-cold) could be called “Macho Shots”, and with that name, I’d be willing to bet that guys would be constantly peer-pressuring each other into trying it, and challenging each other to drinking contests of “Macho Shots”. The bottle could be shaped like a flexing body-builder’s torso and arms, but with a peach-shaped (and peach-colored) cap for a head. The ads could say: “Macho Peacho: It will put hair on your chest where peach fuzz used to be!” And also: “Macho Peacho: Ain’t that a peach?”