A young man applies Axe Gold cologne after shaving, and then
he goes out into a quaint European city, where everyone he passes smells the
cologne and insists he must be the prince because he smells Royal like the
prince. And so, because they prince is in danger, our Axe-wearing hero is
commissioned by the Royal advisor to impersonate the prince and fight the
malicious prince’s brother who wants to grab the throne for himself, and is
jealous because he doesn’t smell as Royal as his brother the prince. And so our
sweet-smelling hero defeats the bad guys and saves the day, as well as giving
the evil brother a change of heart by showing him how he too can smell as Royal
as his brother, with Axe Gold. And, naturally, when our hero leaves for home
back here in America, all the hot ladies in whatever fictional European kingdom
(Ruritania, wasn’t it?) try to stop him, but he tells them he must go, and he
gives them his Axe Gold cologne, saying to smell some of it to remember him by,
and to buy it for their beaus. And so all the sexy ladies of Ruritania buy Axe
Gold for their boyfriends, and they all get married, and there is a baby boom
in Ruritania shortly thereafter, all due to Axe Gold and its irresistibly sexy
scent. And all the men thereafter smell like a king.
