In a joke on the current SPDR ad, we see Pennywise the evil clown, and he lures children down into a storm drain, and into the evil clutches of the giant spider from Stephen King's It, and as it attacks the kids and wraps them up in its webbing, the announcer says: "If there's a devious way to get what you want, spider investors will find it."* Then the slogan is: "SPDR: Luring wealth and profits into our web." Or: "SPDR: Slurping liquidity out of the market for our investors."
* (In the current SPDR ad, the announcer says: "If there's a precise way to do something, spider ETF investors will find it.")