A man engages in various activities that dry the skin, such
as motorbiking in the desert, working out in the sun, surfing in the ocean,
etc., and when he gets home, he’s all tired out, and his skin is all dried out.
And so he lies down to take a nap, and his skin crawls, dragging the sleeping
man into the bathroom and up to a bottle of (whatever brand of) moisturizing
hand and body lotion, where his hands dispense the lotion and rub it onto his
skin while he remains asleep, after which the skin crawls again, transporting
the man back onto his bed. Then the slogan is: “(Whatever brand of) hand and
body lotion: Don’t make your skin crawl for it.”
Or, in another ad, we’d see someone with dry, cracked,
flaking skin sit down next to a table with the brand of moisturizing hand and
body lotion on it, and we see the skin on their arm try to move toward the
bottle of lotion. Then the slogan is: “(Whatever brand of) hand and body
lotion: It makes dry skin crawl towards it.”
