In this silly spot for Geico, a genie appears to a man, and
he wishes for a million bucks, whereupon lots of deer appear, densely packed in
his house and throughout his yard (and presumably his neighborhood). This is
cute, if annoying, but the idea is great for car insurance, because lots of
cars hit deer and get totaled. And so if there are a million bucks wandering
around in the town, you’re really going to need car insurance.
I instantly
thought of the deer representing car accidents when I saw this ad, but to make sure everyone else does too, they should end the ad
with the sound of squealing rubber from a car slamming on its brakes, and then
the sound of a car hitting something in the background. Then we would all think
about why we need car insurance, and not just about how much money we will allegedly
save for switching to Geico.
Here’s a million bucks for you:
BTW: After the Wishmaster
movies, I would have thought everyone would know just how literal genies can
be.
