Friday, November 14, 2014

Listerine “In the Mouth of Madness” Ad (Proposed)

We see someone wake up, yawn a big yawn, show that they have a yucky taste in their mouth, and then they go into the bathroom to rinse their mouth out with Listerine, as the announcer says: “When we wake up in the morning, our mouths are so full of germs, it’s madness! So in the mouth of madness, pour some Listerine, and within a minute, you’ll have a mouth of freshness instead!” (When the announcer says: “our mouths are so full of germs, it’s madness,” we see an insert shot of a mouth full of germs, looking like a horror movie shot, and zooming in to show the germs looking like Lovecraftian monsters.) Then the slogan is: “Listerine: From madness to freshness in one minute.” (Or: “Listerine: Cures the mouth of madness in one minute,” or: “Listerine: Cures the madness in only one minute.”)