Someone downs a shot of Elijah Craig Bourbon, and we hear a
riff from Black Sabbath’s “War Pigs”, but with Ozzy singing: “Elijah!” instead
of: “Oh Lord yeah!” at the beginning, and then that famous heavy riff.
Or they could just use it as it is: what Ozzy sings already
sounds a lot like: “Elijah!”
And each time those first two chords sound, someone could
take a shot, and we hear the other four chords with the single note while the
shot-taker headbangs and hands a shot to someone else, and repeat.
Then, at the end, the announcer says: “Elijah Craig: Oh Lord
yeah!”
Here’s the song “War Pigs” by Black Sabbath (the part I’m
referring to starts at around 1:45):