I keep seeing these bras that look like they have a way to pull down the cup to expose the breast, I'm guessing for breastfeeding babies. And since there's a pro-breastfeeding movement, why not brand these such that everyone knows what they're for, and call them the: "Peek-a-Boob" bra? Then we could see ads where breastfeeding moms are playing peekaboo with their babies with their breasts; and then later, perhaps, with their husbands or partners.
Well, at the very least, the name would sure be easy for everyone to remember, wouldn't it?