An ad for something called Cosamin ASU claims that: “Anything less (than Cosamin ASU) isn’t the best.” But how much does it cost? If it’s expensive, then maybe it isn’t the best because it’s too expensive! Have they thought of that? And then a competitor could make a commercial that refutes their claim by saying: “Only the worst will empty your purse!” Or they could say, to make it rhyme better: “They say ‘anything less isn’t the best.’ But isn’t it worse if it empties your purse?” And then the competing product’s ad could sell the spot with: “It helps your joints and sockets without emptying your pockets!” (Two can play at that rhyming game!)
Sorry, I cannot find this commercial on YouTube. And haven’t you heard it said about television commercials: “It’s not so fine if it’s not online!”