Tuesday, April 8, 2014

Abilify Cartoon Ads

A couple of years ago I wrote a post about the first Abilify cartoon ad. Well, they’ve had a few more cartoon ads for Abilify since then, and that begs the question: does Abilify work on real people, or just on cartoon people? I’m only asking because I’ve only seen cartoon people taking it, and cartoon doctors recommending it. I never even thought cartoon people needed antidepressants because you could just draw a smile on them and they’d probably be happy, right? So I’m not so sure this continuing ad campaign of cartoons all telling the same story is really all that effective. Because the cartoon people will have whatever emotional response the animator wants them to have, and showing real people might be more convincing.

Of course, the real people could just pretend to be depressed before taking Abilify and then act much happier after taking it, or they could even just pretend to take it altogether. But they wouldn’t do that, now would they?

Wow, the whole issue is enough to make one feel depressed. But hey, I heard there’s some pill you can take for that!

Here’s the newest Abilify cartoon ad:


Here’s another Abilify cartoon ad from a couple of years ago: