Someone is coughing at a gathering, and they’re bothring
people, interrupting conversation, etc. So when people look at the coughing
person, he says: “Oh, sorry for my dumb cough.” And then someone stands,
points, and says: “Dummkopf!” And then everyone stands, points, and says:
“Dummkopf!” Then the announcer says: “Does your cough make you feel like a
dummkopf? Try Ricola cough drops: It stops your dumb cough!” Then the slogan
is: “Ricola: Don’t be a dummkopf!”
(Ricola is a Swiss company, and as they speak a lot of
German there, I thought this idea might work for their product.)