Apparently Mazda has recalled a lot of cars because of a recurring problem with spiders being attracted to the cars and infesting them. Well, this doesn’t have to be a PR disaster for the company if they play it right. I say under the circumstances they can accurately claim superheroes like Spider-Man and Black Widow would drive them, and then it would seem like a good thing that spiders can’t resist Mazdas!
Well, if I were their ad guy, that’s what I would suggest: get the rights to use Spider-Man and Black Widow in their ads, and make superhero ads! Then they could be honest about the fact that spiders are attracted to their cars, but spin it positively! After seeing Scarlet Johansson in a Mazda ad, what self-respecting straight guy wouldn’t disregard the downside to spider infestations in Mazdas?
But the least they could do is be honest and replace their long-running tag, from: “Zoom zoom” to: “Aaaaa! Spiders!”
Here’s the creepy crawly car company news:
