Tuesday, May 27, 2014

Breyer's Gelato Adults Ad

This fun ad for Breyer's Gelato shows couple of parents, having put their son to bed, breaking open a package of Breyer's Gelato and digging in, treating themselves. But unfortunately for them, all their loud moans of pleasure wake their son up (due to indulging in an ice cream treat for a change), and presently he appears in the kitchen to bust them for eating sweets and not offering him some. Well, his parents think fast and claim he wouldn't want it, because it's gelato, and it's nothing like ice cream. But he smell a rat, in addition to clearly recognizing their frozen treat as being ice cream, and so he presses them further, at which point they claim he wouldn't like it. But he persists in his insistence that he would enjoy it also, at which point they claim it's for adults, not for kids.

Well, I think the end of this ad could have been a bit better, and more appropriate for our times, because I think the kid should have accused his parents of "cultural appropriation" for eating gelato when they are clearly not Italian, and while they're off making their apologies to the news and social media for their political incorrectness (and undergoing forced sensitivity training), the kid could eat all the gelato. (Now wouldn't that be perfect for the current zeitgeist of everyone having to apologize all the time for incorrect behavior?)

Here's the culturally appropriated frozen dessert treat advert:

https://www.youtube.com/watch?v=Pp89tMftycs