Wednesday, May 7, 2014

Palcohol Ad Strategy?

Palcohol is a powered alcohol that I had heard of but not thought about very much until Senator Chuck Schumer, busybody from New York, condemned it. Then, all of a sudden, it seemed like a good thing (because Schumer doesn’t like it), and easy to advertise, too. Because as Sen. Schumer helpfully points out, it would be easy to sneak it into places. And that gives you the ad strategy right there!

So how about this for ad slogans:

“Your Party Pal: Palcohol!”

“Palcohol: Bring Your Pal to the Party!”

“Palcohol: Sneak Your Pal into the Party!”

And because Palcohol is white powder, it will feel right at home with other white party powders, like cocaine, heroin (China White), Special K (Ketamine), crushed up crystal meth, etc. That’s Palcohol: Your Party Pal!

Plus, Senator Schumer pointed out that Palcohol can be snorted (!), so it’s even more at home with other snortable, abusable substances. (I wonder how Sen. Schumer knows it can be snorted? Is he a party animal? Does he have an addiction to snorting Palcohol already?)