Apparently “Chexting” (texting by married people with partners other than their spouses that sees two people become very close, bordering on cheating) is destroying marriages. Well, since it has “Chex” in its name, it might make for a fun TV commercial for Chex cereal.
So here’s how this commercial would work:
Two attractive thirty-something people, a man and a woman, love Chex cereal, but their spouses don’t understand their love of Chex, so they secretly begin a texting affair (known as “Chexting”) where they profess their love for Chex cereal, and all the passionate feelings eating Chex stirs in them. (We see both of these people sitting at the breakfast table at home with their oblivious spouses, and they’re Chexting each other all these wonderful, loving feelings they have for Chex cereal.) Oh, but they’re so constantly on their phones texting that both of their spouses realize something is up, and so, in a split-screen moment, both spouses grab their partner’s smartphones at exactly the same moment, see the incriminating Chexts, and realize there’s something going on. And so both Chex fans get divorced (their partners weren’t the right ones for them anyway, since they do not appreciate the glorious pleasures of Chex cereal), and they decide to marry each other; and at the wedding, everyone throws Chex* at them in lieu of rice. (And they live happily ever after.)
(BTW: This is a joke ad because they’d never make such an ad, but I think it would be pretty funny and work pretty well if they did.)
* Rice Chex.
* Rice Chex.
