In the ad for the Oscar-nominated movie Fences, there is a dramatic scene where Denzel Washington’s
character says it’s hard for him to admit he’s been standing in the same place
for eighteen years, and Viola Davis’s character says: “And I’ve been standing
with you!” And we know it’s an authentic dramatic moment because Viola Davis
has a noticeably runny nose.
And because of the palpably runny nose of hers, this would
make a great tie-in ad for Puffs tissues! We simply replay that emotional
scene, and then Denzel Washington offers to get Viola Davis a tissue, but she
declines, citing how they always scratch her nose raw. But Denzel Washington
says Puffs tissues contain moisturizers so they won’t irritate her nose, and so
she gratefully accepts one from him, and he says: “Oh, I’m sorry, honey; I
thought I told you about Puffs before!”
(BTW: Notice I’m not insulting anyone here, but rather,
merely pointing out an advertising opportunity from an award-nominated film
tat’s very high profile right now. And seriously: does anyone not notice she could
use a tissue in that scene?)
