We see a story of a couple being told in the form of a
pop-up book, with pages turning and characters and things popping up. But when
the woman wants to get intimate, her character pops up on the page but her
partner does not pop up on the page (his whole character, as this is a
metaphor). So he gets Viagra, and the next time we turn the page for an
intimate encounter, he pops up like he should.
Then the tag says: “Viagra: When the right moment pops up,
so will you.”
(This would also work well as an ad for Cialis.)
