In this joke/proposed ad for Cialis, the announcer would
start out the familiar way, saying something like: “She’s the love of your
life,” but then the ad would continue in a slightly different way, with the
announcer next saying: “But you can’t get it up anymore, so she’s going to
have to take a lover. Well, you know what will happen next, right? It always
ends the same way: you challenge her lover to a duel, and either you’re killed
or her lover is killed, and she dies of guilt or grief (or consumption). And
all because you wouldn’t get Cialis, you fiend! (Oh, and getting Viagra or
Levitra is cheating! Way worse awaits you with that stuff!)”
Now, this is mostly a joke, but I really must point out that
a wife having an affair is probably a huge deal to most men (unless they don’t
love them anymore, and even then it’s still probably a challenge to their
machismo), so it would really be one of the sure-fire ways to try to sell a
boner pill. Maybe it’s hitting, um, below the belt, but uh, isn’t that what
this product is all about anyway?
(BTW: This ad was inspired by both the current Cialis ads,
and also by the movies: The Earrings of
Madame de… and: Letter from an
Unknown Woman, both by the German director {who worked in Germany, France,
Hollywood, France and then Germany again} Max Ophüls.)
