In this joke ad
for Liberty Mutual, an actor stands on the Manhattan shoreline with a view of
the Statue of Liberty behind him (like in their current ad campaign), and he
talks about wrecking your brand new car, but your insurance company only wants to
pay 80% of the value; and while this is going on, behind him we see the monster
from the movie Cloverfield, and it rips the head off the Statue of
Liberty and throws it into the city. Then the actor looks back at the monster
and the ruined statue, and he says: “See? You never know what can happen, so
you definitely need insurance! And do you think any other company besides
Liberty Mutual would replace that whole statue? No, all the others would say:
‘Oh, it’s so old; blah, blah, depreciation!’ Only Liberty Mutual will replace
the whole Statue of Liberty when monsters attack the city!”
Here’s an example of the current Liberty Mutual campaign ads
I’m referring to here:
