Tuesday, January 13, 2015

Mini 5-Door Bulldog Ad

In this spot for the Mini 5-door, a bulldog refuses to get in the back door, and then the ad says it’s new to them too that Mini has a car with 5 doors. But what this ad really says to me is that there isn’t even enough legroom in the backseat of a Mini for a short-legged dog.

The commercial is undeniably cute, but there is that issue that suggests itself with this approach, and I’m surprised they didn’t notice it. (Or maybe they simply hoped we wouldn’t notice it. The client didn’t seem to notice.)

Here’s the cramped car commercial: