Wednesday, January 28, 2015

Go Daddy Puppy Super Bowl Ad Pulled

When I heard this ad was pulled, I was afraid that Go Daddy had really gone too far this time. I suppose an Internet puppy delivery company might not be much fun for the dog, but at least the online company didn’t end up being like Kentucky Fried Puppy or something.

Hey, maybe next year, just to get the animal rights people’s goat, they can have a small pig get thrown out of a pickup truck, find its way home, and then we find that the Internet company is for Christmas Smoked Baby Hams. Then when people complained, they could helpfully point out that ham comes from pigs, and pigs are slaughtered in large numbers in practically every state. But that’s okay, so long as you can’t buy a puppy online.

But you know, there really ought to be outrage about this Go Daddy puppy ad. Can you spot the reason? That’s right: the business owner in this ad sold something online she didn’t even actually possess at the time of the sale, and had no reason to think she’d get back. So, what was she going to do, claim it must have climbed out of the box, or fallen off of the FedEx truck? (Actually, come to think of it, that puppy did fall out of her truck, so it must have given her a brainwave of an excuse to ship an empty box and collect the money anyway. {Like on EBay, the listing would say: “No refunds!”})

BTW: I think companies do this pushing the envelope thing to offend and then pull the ads on purpose these days, because it’s a good way to cut through the noise and get your ad played for free on all the scandal-rag news shows, getting people to watch who would normally hit the mute button during the ads.

Here’s the pernicious puppy purveyor piece: