In this proposed ad for a sunblock, we see the surf from the
porch of a beachfront property as the song: “Tomorrow” from Annie plays, singing: “The sun’ll come
out, tomorrow, bet your bottom dollar that tomorrow, there’ll be sun!” And as
this is sung, the camera pans down to a figure lying out on the beach, and
they’re as red as a boiled lobster. They sit up and notice their burn, and run
into the house. Then the song fades out, and the announcer says that the sun is
beautiful, but it can also hurt you; and to protect yourself from the sun, use
(whichever brand of sunblock).
This ad would also work just as well using the song: “Here
Comes the Sun”, by the Beatles.
(I once was sunburned as red as a boiled lobster, and I’ll
never forget it. Ouch! I’ll bet most
beach-going people have been burned red as well at some point. That’s why I
think this approach would resonate with potential sunblock consumers.)
