A 50-something man is trying to work on a building project, but when he goes to hammer a nail in, the hammer he grabs has a droopy handle, and the hammer head just flops around, so he can’t use the hammer. Then a 60-something man tries to work on his sports car, but when he tries to use a ratchet wrench, the handle droops so he cannot use the wrench. Then a 40-something man tries to paint something, but the handle of the paintbrush is droopy and just flops around, making it impossible to paint. And then another 50-something man tries to screw a fixture into a wall, but the screwdriver he’s using droops and flops around, and it won’t even turn the screw, so he can’t do it. Then the announcer says that tools need to stand up to the job at hand for you to be able to rise to the occasion and successfully accomplish the task. When your tools stop working, you get ones that work. And when your “tool” doesn’t work, Viagra will make it rise to the occasion and work as good as new again.
The slogan could be: “Viagra: Fix Your Tool.” Or: “Viagra: Get a New Tool.”
