I saw a couple of great old spaghetti westerns recently (For a Few Dollars More, Sabata) where gunfighters show off their skill by shooting very small objects from distance and occasionally making them do things (sticks are made into crosses, apples are shot from trees, boot spurs are made to spin and stop, etc.), and that made me think it would be fun to see spaghetti western gunfighter guys watching TV and shooting at the TV controls to change the channel, turn up the volume, play a DVR recording, turn the TV off and on, etc. And then I thought this concept would make for a memorable approach to advertising the voice-activated remote for Amazon's Fire TV.
So we'd see an old west saloon with spaghetti western gunfighter characters, and they'd be shooting at the TV set as a means of remote control, changing channels, turning the volume up and down, turning the TV set off and on (it bothers some card players), etc. And the announcer would say that in the old days, it was difficult, and sometimes required skill, to operate a television by remote control. But now with the new Amazon Fire TV remote, you simply talk into it, and it does what you want it to.
