I like this tie-in with Cinderella for JC Penney, where they refer to fairy godmothers, pumpkins, etc., but I think my proposed Cinderella ad for Zappos where I use the slogan: “One pair of shoes can change everything” works even better. See if you don’t agree:
Oops, I thought you could compare them, but I can’t seem to find JC Penney’s ad online (!). But here’s an article about it from Adage (If JC Penney would put their ads online so we could find them easily, more people might see them.):
