When I was in college, my friends and I were friends with a group of foreign exchange students from Spain (at another local campus); and to thank us for inviting them to our college parties, they’d invite us to their house parties, where all their friends would hang out.
Well, one time at one of these parties, the toilet stopped working, and so I was asked to investigate, as the head of household was on the phone. Well, what I found was that someone in the house had hidden a bottle of Johnnie Walker Black Label inside the toilet tank in the hopes that nobody would find it and drink it. Well, once discovered, the bottle lasted mere seconds at that party. And that really happened, by they way.
Well, one time at one of these parties, the toilet stopped working, and so I was asked to investigate, as the head of household was on the phone. Well, what I found was that someone in the house had hidden a bottle of Johnnie Walker Black Label inside the toilet tank in the hopes that nobody would find it and drink it. Well, once discovered, the bottle lasted mere seconds at that party. And that really happened, by they way.
So I think it would be fun to show this scenario as an ad, and then when the bottle is discovered, the announcer says: “You must be crafty to hide your bottle of Johnnie Walker Black Label, or it will be gone!”
But seriously, they wouldn't want to associate their product with a toilet, so here's a more realistic approach:
A young man and his housemates are hosting a party, but he's got a new bottle of Johnnie Walker Black Label he doesn't want to share, so he hides it. And then we see our hero welcome people into the party, and while he's still welcoming people in, his earlier guests walk out and say: "Hey, thanks for the Johnnie Walker!" Then, wondering, he goes into the house, and sure enough, the bottle is gone. The the announcer says: "Johnnie Walker Black Label: People know where to find a good party!" (Or: "Johnnie Walker Black Label: You can't hide greatness!" {Or: "You can't hide perfection!"})
But seriously, they wouldn't want to associate their product with a toilet, so here's a more realistic approach:
A young man and his housemates are hosting a party, but he's got a new bottle of Johnnie Walker Black Label he doesn't want to share, so he hides it. And then we see our hero welcome people into the party, and while he's still welcoming people in, his earlier guests walk out and say: "Hey, thanks for the Johnnie Walker!" Then, wondering, he goes into the house, and sure enough, the bottle is gone. The the announcer says: "Johnnie Walker Black Label: People know where to find a good party!" (Or: "Johnnie Walker Black Label: You can't hide greatness!" {Or: "You can't hide perfection!"})
