In this laundry detergent ad, we see a world of laundry
detergents set up like the movie Divergent,
where every one of them is expected to do only one thing well (for example,
remove spots, wash in cold water, hand wash delicates, wash extremely soiled
clothes, etc.). And so our heroic laundry detergent, able to clean all different
clothes and remove stains in all different temperatures, fights to defeat
this rigid, limited system so we can all have laundry detergents that wash well in all
circumstances. And when it wins, we all win!
