Wow, what a breathtakingly beautiful and fun ad! A blind
girl describes what The Wizard of Oz
looks like to her, and we see it all gorgeously realized in amazingly detailed
CGI animation. How cute, heartwarming, and specific to the product/service can
you get? It’s a winner!
(For me, ads should be about the product or service being
advertised, such that the ad works completely in service to informing us about
and attracting us to the product or service. This ad does this in spades! Many
ads do not: just a snappy, vapid slogan and some visuals, or some obtuse
generic claim or tangential emotional thing; that’s not good advertising to me
when we forget the product instantly after the ad is over. People who see this
ad will remember it and what it was
advertising, and that’s what makes it
all-around great. No really, this knocks it out of
the park! Heartwarming, informational, memorable: what a great job!)
Here’s the spot (You may have to scroll down a few inches to play the video of the ad:
sorry):
