Sunday, February 22, 2015

Citi Mobile Airport Ad

In this ad for Citi Mobile, a family of four waits in a line at the airport when the mother reminds her deadbeat husband he almost stiffed the dog sitter. (Maybe he’s trying to get rid of some annoying yippy dogs? That might be understandable.) So he pays with Citi Mobile before they board the plane for some island with no phone service. Well, mom says out loud that there’s no service on the island, and the kids don’t like that idea one bit, so they use their cell phones to call in bomb threats that get the airport cleared and the flights cancelled, making the calls with their mother’s phone they pickpocketed from her handbag. And so the parents get arrested (It serves them right for trying to separate their children from their cell phone service!), and the kids get to live parent-free for years to come, with no limits on their cell phone usage or Internet connectivity: yea!

(Just kidding: the kids have to go to the island and become so despondent without their cell phones that they drown in an attempt to flee the island by swimming, deaths guaranteed by their efforts to hold their cell phones up out of the water while they swim for miles in ocean currents: oh, the humanity! And, naturally, their parents are jailed for child abuse.)

Here’s the flighty spot (I saw the shorter spot with a slightly different ending on the Oscars):