Put billboards up around cities showing attractive young
models wearing pink mustaches (like the Lyft car mustache, but mustache-sized
and on their faces), and use the headline: “I want a mustache ride!” (Or: “I
love mustache rides!”) Then print the Lyft logo at the bottom. (I think that
would most certainly get people’s attention.)
This expands upon my earlier post from 2013, found here: