I love this idea of a Viagra pill being put into a car and the car growing larger. In fact, I loved it so much that I actually wrote it as a proposed ad for Viagra in 2013 and I posted it on this very blog. My scenario was quite different, but the concept kicker was that same: pill of Viagra goes into the car, and the car grows into a bigger car.
I must say it’s gratifying to see that a concept I wrote over a year ago went over so well with Super Bowl audiences. I just wish it had been my Viagra ad instead. But Viagra never seems to want to make fun ads, so they probably never would have been willing to make the ad anyway.
So anyway, I love the idea of the Viagra in the car, but I did it before this Fiat ad. And the setup here in the Fiat ad is, I think, too long.
Here’s the Fiat 500x ad:
And here’s my Viagra ad from 2013 using the same Viagra pill in the car concept (It’s in the second paragraph.):
(In my ad, the car can’t fit everyone, so the driver drops a Viagra into the radiator, and the car grows into a stretch limousine, as a visual metaphor for what the product does.)
You know, it strikes me that a Fiat 500x is kind of an unimpressive erection version of a Fiat 500 (it is no longer), and that what might have worked better for this muscled up version of the 500 would have been to have the cops chasing some musclebound bodybuilder who they are trying to arrest for possession or distribution of steroids, and the bodybuilder trips, and the steroids fall out of his hand, and the container breaks on the Fiat 500, and the steroids soak into the car, and it becomes a more muscular version of the car, which the 500x is to the 500 model. Then we would not have people joking that the 500x is a "boner car", or that it's the "car for dicks", like I've seen in some comment sections online.
You know, it strikes me that a Fiat 500x is kind of an unimpressive erection version of a Fiat 500 (it is no longer), and that what might have worked better for this muscled up version of the 500 would have been to have the cops chasing some musclebound bodybuilder who they are trying to arrest for possession or distribution of steroids, and the bodybuilder trips, and the steroids fall out of his hand, and the container breaks on the Fiat 500, and the steroids soak into the car, and it becomes a more muscular version of the car, which the 500x is to the 500 model. Then we would not have people joking that the 500x is a "boner car", or that it's the "car for dicks", like I've seen in some comment sections online.
