The bar code references a code of conduct for the bar. The
bar code is a set of rules for the bar including giving up your seat for a
woman, taking turns buying rounds for the group, leaving good tips for your
bartender, drinking responsibly and not overdoing it, having a designated driver
everyone in the group lightly ribs, avoiding discussing politics, and
naturally, it includes buying the brand of beer advertised here. And the spot
would demonstrate through the behavior of a group of friends in a bar what the
bar code conduct consists of.
