In this joke/proposed ad for Kingsford Charcoal, the brand
that prides itself on lighting easily, we see young people who are outraged by offensive,
controversial comments put the printed out comments that outrage them on a
grill full of Kingsford Charcoal, and when they light the paper with the offending
statements on them, the charcoal lights up too. Then the announcer says to
spark some outrage with Kingsford Charcoal.
(I keep seeing news headlines claiming that something
sparked outrage, and that’s what ins-pyre-d me to think of this.)
