This is a very silly concept for a Fig Newtons ad, but since
lots of children and school kids eat Fig Newtons, the zaniness may work well in
an ad for them.
We are introduced by a cryptozoologist to the legendary
creature Figboot: a monster that lives in the snow-covered forest areas of the
United States and Canada, and it wears extra large Fig Newtons on its feet like
snowshoes.
Then we see a sketchy, grainy video clip of this creature,
suggesting its existence.
