(This is a proposed ad I wrote for use within the current Trane advertising campaign: the one using the slogan: “It’s hard to stop a Trane.”)
Jesse James, the famous train robbing folk hero, approaches a Trane air conditioning/heating system and tells it to stop. The Trane keeps on running. Jesse James pulls a gun on the Trane unit and tells it to stop or he’ll shoot. The Trane keeps on running. One of Jesse James’s men approaches and tells him to hurry up, saying: “C’mon Jesse, the heat’s on!” And Jesse says: “Actually, I think it’s the air conditioning.” And after trying repeatedly to get the Trane to stop, Jesse James and his gang give up and look for an easier mark. Then the slogan for Trane appears (the slogan that’s currently being used for the Trane TV ad campaign), which is: “It’s hard to stop a Trane.”
