Viagra has ads where they claim this is the age of knowing how to get stuff done, and at least two of the ads in this campaign involve motor vehicles of some sort: a boiling-over vintage Camaro, and a pickup truck towing a horse carrier thingy getting stuck in the mud. And since each of these ads show a middle-aged man having a problem of some sort with his car that must be solved, but which has nothing whatsoever to do with what Viagra does, I thought it might be fun to make a (joke) commercial solving a car-related problem in a manner which clearly demonstrates what Viagra is for.
So here's how this ad would work: A middle aged man would have to drive a large group of people somewhere, but he only has a sedan. (It's a luxury sedan, but it's still not big enough to fit everyone.) So the announcer says that this is the age of knowing how to make things happen, and to demonstrate this idea, this man pops the hood of his sedan, opens the radiator, drops a Viagra tablet into the car's radiator, and then starts the car, causing the car to grow into a stretch limousine long enough to fit everyone in his group. So they all pile into the limo and drive away as the logo for Viagra appears on the screen.
See? Wouldn't that better communicate the idea of what Viagra does than a guy using horses to drag his truck out of the mud, or a guy pouring water into his car radiator? Plus, while my scenario here absolutely communicates the idea of what Viagra does, it does so in a manner that's completely family-friendly, as it's simply an obtuse metaphor presented in a visual manner that's not objectionable whatsoever. Plus, it's extremely memorable, and I seriously doubt anyone who saw it would ever forget it, which is why I am presenting this as a proposed ad as well as a joke ad: I think it would work very well as a real ad for Viagra.
Unbelievably, I cannot find the Viagra ad with the Camaro, but here's an article about it:
http://www.denverpost.com/ci_16878696
Here's the actual Viagra ad with the pickup truck & horses:
https://www.youtube.com/watch?v=4I4xBCq_cpw
BTW: I wrote a piece about the pickup truck & horses ad back in 2011, and that post is here:
http://unconditionedresponse.blogspot.com/2011/05/viagra-horse-guy-ad.html
