So here we have some dude drive up to a house to pick someone up, but after he gets out of the car, the emissions or something make him turn into an old man! Wow, that’s a lot of pollution coming out of the tailpipe if it does that to him! Yikes! Maybe the EPA made this ad to scare people about burning fossil fuels and the resultant pollution? More hippie propaganda: it figures!
Oh, but Chevy had this made for the Tribecca Film Festival, I guess. So maybe I’m reading it wrong. So I guess the car makes him young again, or else the car is so addictive, when you get out from within its sphere of influence, you get so drained from withdrawal symptoms that you become all old and droopy-looking! Is that it? No?
Actually, when you look at the beginning of the ad closely, you can clearly see that he turns old only after he passes a big tree! So, then, this is obviously the tree’s revenge against him for driving a big muscle-car that spews so much toxic pollution into the air, right? No? It’s not the tree’s fault? But that would be perfect for oil companies and muscle-car manufacturers if it was! Then they could say that the trees are the real threat, and that we need to cut them all down and poison the rest with gas emissions from powerful car engines! Then they could get government subsidies to build and sell these smog-spewing rolling factories! Yay! Is that what it means?
Okay, I’ll play along: Actually it’s acting like a “fountain of youth” type of thingy! So maybe it’s being sponsored by the AARP? And will Medicare pay for it, like they do with a Hoveround, and with other powered wheelchairs and electric mobility scooters for old people? They should! Otherwise, they’re trying to kill old people! See? These cars save people’s lives, and liberals are trying to kill Grandma and Grandpa by denying them their fountain of youth, and all because of hippie environmentalism! See? Global warming is a hoax perpetrated by Democrats so they can kill old people by denying them Camaros and then blame it on Republicans! I knew it!
Actually, this is a great ad! I totally love it! In another post, I had said how I thought showing candy as a way to bring back the days of one’s youth would be a good way to sell it to adults, and this ad shows exactly that, but with a car bringing back the days of an old couple’s youth. It’s wonderful! Really! What a great commercial! And it’s a great message too! I would actually think that this idea would work better with a vintage car, but since they’re in the business of selling new cars, they have to use the new one. But you know what? These new Camaros (and the new Ford Mustangs, too) look a lot like the old, classic cars from the 1970s, don’t they? So it really works well with that in mind, since these cars really look the part, only nicely updated.
And this ad idea would work well for Viagra, too, wouldn’t it? Maybe they could combine ads for Viagra, Rogaine, Just for Men Hair Dye, Camaro, etc., all together in one ad: Some old balding guy who has gray hair decides he wants to feel younger, so he gets Just for Men Hair Dye, and he dyes his hair dark again, and it makes him look a lot younger, so the ladies notice him a little bit. But it’s not enough, and now he’s wanting more, so he gets Rogaine, and before you know it, his hair has all grown back (they could make it funny by having it all grow back instantly into a perfectly coiffed hairstyle as soon as he applied the Rogaine). So then the ladies notice him a little more, and he gets even more encouraged, so he buys a Camaro, and upon obtaining it, he becomes all young-looking again. So then he gets dates again, but he can’t get an erection, so he gets Viagra, and he becomes effectively a 30-year-old man again. See how easy it is? You can get your youth back; you just have to buy a lot of stuff to get it!
That’s the future of advertising: combining lots of products into one big ad, I’m telling you! You know what they’ll call these combined, mega ads? They will call them: “Movies” and “Television Shows”.
But this idea of becoming what you bought the car for (in this case, being young again) would be a great idea for more expensive midlife-crisis-mobiles, like Porsches and Ferraris, wouldn’t it? Like, say some old, fat, bald guy buys one of the super-cars, and when he gets in it, he morphs into an in-shape younger guy with hair, and then some bimbo gets attracted to the car and gets into it with him. That would send the perfect message, right? Oh, and he gets a bulge in his pants that was missing before, since that’s what these cars are compensating for so often, right? (Or at least, that’s the stereotype, anyway.) But, oops: his wife saw the whole thing, so his house disappears! Oh well, I guess he'll have to sell that car and get an apartment!
Here’s the ad:
