Monday, September 5, 2011

May Help Reduce the Risk of Heart Disease

The above phrase presents itself across the front of the packaging of several grain-related products these days, from Triscuits to Cheerios. It’s an especially funny thing to print on a product’s packaging because it’s such a vague statement, it seems practically any product could claim the same thing. There’s no evidence cited, and it’s clearly not established, but I suppose the FDA has decided it likes the idea of people eating certain things as opposed to others, so they’re letting some products exhibit this questionable claim. But with it phrased as such, virtually anything ought top be able to say the same thing. Maybe what they ought to do for a product that is less likely to help your heart, like butter, or cigarettes, but that still wants to have the same claim on the packaging, is that they should have the claim: “May Help Reduce the Risk of Heart Disease” on the front of the box, and then on the back of the box, they could write: “But probably not. In fact, it most likely will not. But hey: you never know! Stranger things have happened!”