Here we have a BMW spot
that demonstrates the utility of a spoken email system. Yes, as this guy drives
into his driveway, his wife’s email is read aloud by a Siri-like voice that
tells him his mother in law is visiting, so he backs out of his driveway, to
the annoyance of his wife, who sends another email we hear where she says:
“Where the (Honk!) are you going?”
Well, this is fun, so how about making a
whole campaign of it? The next ad could show
how the wife has divorced her husband, the guy from this first ad, for
mistreating her mother, and she gets the house and his car in the settlement.
And so we see her driving in the driveway, just like in the first ad, and an
email from him is read aloud where he claims he was only kidding, and he
apologizes. Then he says he doesn’t mind her getting the house, but can’t
he at least have the BMW? And so then we hear her reply: “(Honk!) you. The
car’s mine.”
Here’s the spat-spurring
spot:
