Any time a celebrity’s
name sounds like something related to any product, I’m always reminded of the
very silly ad campaign from when I was a little kid, where Olympic skier Suzy
Chaffee became “Suzy Chapstick”. And so now that the Winter Olympics are coming
up again this February, and skating is back on TV, I couldn’t help but think
“Evan Lice Check” when I heard the name Evan Lysacek, which reminded me of all
the travel and hotel stays competitive athletes have to endure, and the fact
that bedbugs and such are making a comeback, which in turn made me think of
Rid: the product that kills lice. And so, as a joke ad, I thought Evan Lysacek
could become “Evan Lice Check” for Olympic tie-in ads for Rid, where he tells
us that traveling all around the world and staying in countless different
hotels and motels all over the globe puts an athlete at an increased risk of
getting lice, not to mention close encounters with (occasionally skanky) fans.
And that’s why this Winter Olympics, he’s becoming “Evan Lice Check”, to remind
everyone to check to be sure they don’t catch lice while on the road; and if
they do somehow get maneuvered into joining the “Lice Capades”, they should be
sure to get Rid: the easy-to-use solution to get rid of lice quick! Yes, when the
Lice Capades pick you as their next skating rink, freeze them out of your life
with Rid, and skate away clean!
