We all know about the phenomenon known as truck nuts, right? Well, we also know how pickup truck ads like to brag about how much heavy stuff their trucks can carry. So I was thinking it might be fun for some tough truck ad to claim their pickup truck can carry loads that would give other pickup trucks truck nuts hernias. Then we'd see the truck the ad is for carrying some ridiculously heavy load with no problem, and then we could see some competitor pickup truck get a load of materials dropped into its back, and we could see the computer animated "face" (headlights as eyes, grille as nose, bumper as mouth: you know how it usually goes) twist into a contorted painful expression, and then we'd cut to the rear view of the truck, and we'd see the truck nuts hanging off the back get sucked up into the bumper, and the truck's engine would stall out. And then we'd see a shot of the tough pickup truck the ad is for (shot from the rear of the truck) driving over a rough road, and we'd see the truck nuts for that pickup truck swinging and bouncing as the truck drives over the bumps. (Oh, and its truck nuts could be double size, indicating its extra machismo.)
It might not be permissible to make an ad like this for television, due to the truck nuts, but it would make a really fun web ad for those who wanted to see it. Also, it might work even better to have the trucks in the ad trying to tow some impossibly big and heavy thing on a trailer, and show the tough truck can tow it easily, but the competitor truck can't budge it and gets a truck nuts hernia from trying. And the ad could intimate that the other truck has the truck nuts to try to look tough and macho when it really isn't, so it's trying to compensate for something it lacks, and that the real tough truck doesn't need truck nuts, because the power is under the hood, and it's confident in its abilities as a tough and powerful worker.
