Tuesday, October 29, 2013

The Book Thief Promotion

There’s a new movie coming out called The Book Thief, and with a title like that, I think I have just the concept for a promotion that will really make everyone aware of the movie. What they should do is this: sponsor a contest to see who in each city and town across America can steal the most books from libraries and bookstores without getting caught, and whoever can successfully steal the most gets free movie tickets! And anyone who can steal very valuable rare books from colleges, historical societies and private collections gets a cameo role in the upcoming sequel: The Book Thief 2: Readin’ & Stealin’.

I love this idea of combining reading with crime: seeing as how our young people are attracted to naughtiness, if they can begin to associate reading with delinquency, perhaps reading will get some street cred, and then all the cool kids will want to start doing it. Just tell a teenager something is forbidden, and they’ll just have to do it!

And hopefully there will be many sequels yet to come in this series, like:

The Book Thief 3: Pilfered Prose
The Book Thief 4: Liberated Literature
The Book Thief 5: Stolen Stories
The Book Thief 6: Purloined Paperbacks
The Book Thief 7: The Treatise Thieves
The Book Thief 8: Library Larceny
The Book Thief 9: Bookstore Bandits
The Book Thief 10: The Great Book Case

And if these movies are popular, perhaps the producers can combine stealing books with other types of risky behavior, like drag racing, and call the new series: Speed Readers.