A friend of mine has a bottle of Old Overholt Rye Whiskey, and it reminded me of when someone's dad had one from back when I was in college, and we were all making fun of how lame and stuffy it sounded to us back then. So seeing it again made me think of things Old Overholt could try to angle for the youth market, and here are some suggestions:
New & Improved Overholt (With Modern-Looking Bottle & Full-Color Packaging)
Fresh Overholt (With New Color Photo of Current Overholt Heir as a Twentysomething)
Phat Overholt (With Raver DJ Overholt Portrait, Wearing Beats Headphones)
Urge Overholt (You Know You Want It! You've Gotta Have It!)
Bold Overholt (With Extra Rye Flavor!)
Gold Overholt (In a Gold-Trimmed Bottle, with Flecks of Gold Leaf Floating in the Liquor)
The Overholt Jolt (Coffee Flavored Caffeinated Old Overholt, with Lightning Bolt Logo)
Overholt Overload (Old Overholt Energy Drink, with Old Overholt Monster Truck Logo)
Vintage Overholt (Special Aged, with Calligraphy Label)
Antique Overholt (Special Distiller's Reserve)
Undead Overholt (100 Proof Rye, with Vampire Overholt Portrait)
Zombie Overholt (Green Colored 120 Proof Rye, with Zombie Overholt Portrait)
