Guinness Black Lager Refreshing & Flavorful Ad

Apparently, according to the YouTube video for this commercial, this ad is over six months old already, but tonight is the first time I've ever seen it. This spot asks the age-old question that has stumped mankind for millennia: "What happens when a beer tastes both refreshing and flavorful?" (This is an odd way of phrasing it, as I would have thought refreshing was a feeling, rather than the way something tastes, but whatever. I would have replaced the word "tastes" with "is". Or maybe they're trying to say that this beer merely tastes refreshing, but it is not, in actuality, refreshing per-se. But perhaps if I'm analyzing the word choice and sentence structure of a beer ad's copy, I'm over-thinking it.) Well, whilst I was left in the grip of panic that the world might actually come to an end, we are then shown what supposedly really does happen, and it's clear from what we're shown, it's pretty much the same thing that happens whenever someone bites into a York Peppermint Patty: their pupil gets really dilated,* like they're on LSD or ecstasy, or maybe after an all-night binge of coke-fiendery; they get chills, and they get bumps all over, like they've got chicken skin or something; and then all their body hair stands on-end, like they've just seen a ghost or something. (In fact, it looks like they've just stolen the footage directly out of one of those recent York Peppermint Patty commercials and edited it right into this Guinness ad. But I'm sure they wouldn't do that, now would they?) And it's especially odd, since this stuff generally occurs when someone has a sensation other than taste; or so I would think, anyway. But hey, this is a TV commercial, and I'm sure they wouldn't say this is what happens if it wasn't true. Right?

But this scenario worries me a little bit. So are we to understand that in addition to getting us drunk, this beer will also dilate our pupils severely, so we'll look like we're also on illegal drugs? And what about all that chicken skin bump stuff and the hair all standing on-end? Won't we look like we're on angel dust or something with all of these symptoms? And then won't everyone at the bar or party think we're a crazy, raving, dangerous drug addict? Or will everyone else be experiencing the same intense sensations, so they won't notice? Well, just in case, you'd better make sure everyone at this gathering, wherever you are, is also drinking this Guinness Black Lager, or else you might develop a really bad reputation!

But you know, maybe Guinness is trying to market this new line of lager to drug addicts and stuff as a way to mitigate the jonesing feelings. (Or maybe to York Peppermint Patty enthusiasts!) And in that case, this might be a smart route to take. Except that after one swig, they'll probably find out that this ad's claims are perhaps a bit on the bogus side, and then they'll know never to buy it again in the future. (And that's why ad claims should always be as truthful as possible! If people try the product, but they find the claims don't hold up, they might just make a mental note of it and never buy stuff from that company ever again.)

Here's this silly Guinness spot where you'll "get the sensation" that you've seen it all before somewhere:

http://www.youtube.com/watch?v=jq8Bkgrh_Lg

And here's one of the York Peppermint Patty ads where a very similar scenario is played out (In fact, it's so similar, it's really quite astounding! But her pupil gets smaller, not bigger, so I guess it's not all exactly the same.):

http://www.youtube.com/watch?v=CzcxM6u7ey0

* Actually, with a York Peppermint Patty, one's pupil apparently becomes constricted, not dilated. And from what I understand, that's a whole different classification of drugs that does that, so maybe it really is different!