(And then they could have ads that say their concealed weapons clothes are so ridiculously comfortable, you'll forget you're even packing! Then they could show some guy getting arrested at the airport TSA for trying to smuggle guns into the airport, and he could say: "No! I wasn't trying to smuggle guns in! It's just that these Under Armory clothes are so comfortable, I forgot I even had an army's-worth of guns on me! I swear!" And then he'd get sent to Gitmo. Or would that be a better ad for demonstrating why you wouldn't want to wear these clothes?)
Here's the Under Armour website (their logo is in that red box in the center of the top of the page):